Markup and Margin Calculator
Find the selling price, markup and margin from your cost. Free, instant and no sign-up.
How this markup and margin calculator works
Enter what an item costs you and the profit margin you want. The calculator shows the selling price you need, the profit on each item and the markup percentage that matches your margin. It is useful for pricing products, services and menu items.
The formulas
- Selling price = cost ÷ (1 − margin ÷ 100)
- Profit = selling price − cost
- Markup % = profit ÷ cost × 100
- Margin % = profit ÷ selling price × 100
Example
An item costs $60 and you want a 40% margin. Selling price = 60 ÷ (1 − 0.40) = $100. Profit is $40. Markup is 40 ÷ 60 × 100 = 66.67%, while margin is 40 ÷ 100 × 100 = 40%.
Markup vs margin
Markup is measured against your cost and margin is measured against the selling price. A 50% markup is only a 33.3% margin. Mixing them up is a common pricing mistake that leaves you with less profit than planned.
Tips
Include shipping, packaging, fees and your own time in the cost. If you already know the selling price and the cost, use the Profit/Loss Calculator to see your result. This calculator gives an estimate only.
Frequently asked questions
What is a good profit margin?
It depends on the business. Many retail businesses aim for a margin of 30% to 50% before overheads, while some industries run on much thinner margins.
Can margin be 100%?
No. A 100% margin would mean a price with no cost, so the calculator needs a margin below 100%.
Is my data saved?
No. Everything stays in your browser.